There is provided a liquid cartridge configured to be inserted into an attachment portion of a printing device in an insertion direction crossing a gravitational direction and attached to the attachment portion in an upright posture. The liquid cartridge includes a liquid chamber storing liquid therein, a liquid passage extending forward in the insertion direction from the liquid chamber, a substrate, a contact and a memory electrically connected to the contact. The substrate has a first surface and a second surface opposite to each other. The first surface includes: a first region facing upward; and a second region lower than the first region in the upright posture. The contact is formed on the first region and is electrically connectable to a contact of the printing device. The memory is mounted on the substrate at a position lower than the contact of the cartridge in the upright posture.