A vehicle, front end assembly, and a method for creating a front end assembly including an upper bumper cover portion including an upper wall, a lower wall, and an exterior wall facing forward in a vehicle-longitudinal direction that extends between the upper wall and the lower wall and a bumper cover retainer that extends along a width of a rear edge of the upper wall, the bumper cover retainer having a sidewall engaging the upper wall of the upper bumper cover portion as the upper wall deflects rearward in the vehicle-longitudinal direction in response to a front impact to the upper bumper cover portion to inhibit movement of the upper wall rearward in the vehicle-longitudinal direction.