Methods and systems for assisting a user at an event and venue are described. A user is guided or navigated to different points of interest at a venue. The points of interest include seat locations or surrounding services and facilities, such as restaurants, shops, and restrooms. Advertisements and promotions associated with surrounding services may be displayed to the user. The user may be notified of the presence of friends and family at the same venue, and be provided with real-time information about the event.