Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving a series of queries provided from a user device, the series of queries including two or more queries, obtaining a query pattern of the series of queries based on one or more entities and one or more aspects associated with the two or more queries, and determining, at least partially based on the query pattern, that a teachable moment interface is to be displayed with search results, and in response, transmitting content to be displayed in the teachable moment interface on a computing device.