Systems and methods for presentation of content, or a title or link to content or presentation to a user on webpages of a website are provided. In one embodiment, a recommended content platform optimizes the links displayed on web pages based on a portfolio of content sources which determine which links are displayed in a given page view. The algorithms may or may not utilize data relating to user interaction with webpages and may produce different sets of links depending on the content of a webpage and a position on a webpage where the links are to be displayed. A given webpage may present links from multiple content sources displayed using multiple user interface elements distributed throughout the webpage.