A system using a mobile device and computing device connected to a network includes an item list database containing information relating to gift items of interest, and a merchant database containing information on merchant geolocations and inventories. The mobile device uses geolocation identification software utilizing GPS technology to pinpoint the mobile device's geolocation. The computing device compares the mobile device's geolocation to the merchant geolocations and compares the merchant inventories with the items of interest. If a merchant located within a threshold proximity of the mobile device has as item of interest in its inventory, the computing device sends an alert over the network to the mobile device indicating information relating to the merchant and item of interest offered for sale.