A system and method of enabling an augmented reality/virtual reality (AR/VR) device to augment image or video data using a virtual vehicle skin, wherein the method is carried out by vehicle electronics included within a vehicle, the method including: establishing a connection to the AR/VR device using a wireless communications device included in the vehicle electronics of the vehicle; and sending a virtual vehicle skin response to the AR/VR device via the established connection, wherein the AR/VR device is configured to obtain background video and to display the virtual vehicle skin over the obtained background video so that the virtual vehicle skin overlays a portion of the vehicle, and wherein the virtual vehicle skin response includes the virtual vehicle skin or virtual vehicle skin access information that can be used by the AR/VR device to derive or obtain the virtual vehicle skin.