A color changing display system includes a fabric body, a light source connected to the fabric body, a controller electrically connected to the light source, and a combined printed image comprising two or more images printed in a single layer on the fabric body. The light source is for producing different light colors. The controller is configured to control the light source to provide a smooth transition between the different light colors. The images are different colors. Each of the different color images reacts with a respective color of the different light colors such that an appearance of the combined printed image changes gradually from a first display image having one particular shape into a second display image having a second particular shape in response to the different light colors interacting with the combined printed image to produce a moving, seemingly holographic effect.