A recording medium on which a user assistance program is recorded which makes a computer perform: based on image information obtained by photographing a plurality of users who use a given service, calculating state quantities of the plurality of respective users corresponding to the image information; counting, for each time period, a number of users whose amounts of change in the calculated respective state quantities are equal to or more than a given threshold value among the plurality of users; and detecting a time period in which the counted number of users satisfies a given condition.