The present specification relates to a method for transmitting data by a first neighbor awareness networking (NAN) device in a wireless communication system. The method for transmitting data may comprise the steps of: performing a service discovery for a first service with a second NAN device through a service discovery frame (SDF); and exchanging data for the first service with the second NAN device on the basis of the performed service discovery. Here, when at least one of authentication and association is required in transmitting the data for the first service, attribute information which is required for the data transmission among information on authentication attributes and information on association attributes may be included in the service discovery frame.