A method of forming a continuous sheet of pleated, hook-form, fastener product includes training a substrate about a pressure roll having an outer surface defining circumferential grooves. As the substrate approaches a nip between the pressure roll and a mold roll calendered with the pressure roll, a portion of the substrate is disposed within a corresponding one of the grooves between the pressure roll and a stationary horn extending into the groove whereby a longitudinally-extending pleat is formed in the substrate. The pleated substrate is then passed through the nip where resin regions are laminated to a side of the substrate opposed to the pleat.