An apparatus for lifting an object for placement in a vehicle cargo area is provided. The apparatus comprises a liftgate for opening and closing relative to the vehicle cargo area including dual hoists for lifting an object in a balanced manner. The dual hoists may be stowed in a compartment in the liftgate, such as in individual pockets covered by a door formed by a liftgate trim panel. The actuator forming part of the hoist may also be covered by the liftgate trim panel, and thus hidden from view.