A map screen determining method and apparatus, which includes obtaining profile data in a track dimension of a target digital person, where the target digital person is generated by a digital person generation system and consists of multiple dimensions of target user profiles corresponding to a target user, and the target user profiles are generated by processing multiple dimensions of data from multiple data sources, determining map data of a target area, where the target area is a specific map area that needs to be presented to a user, and determining a tracing map screen according to the profile data in the track dimension of the target digital person and the map data, where the tracing map screen represents a track feature of the target digital person in the target area.