To improve user interaction with a venue, a venue management system is associated with the venue and maintains information associated with users and with vendors associated with the venue. The venue management system receives orders for products or services from users and communicates the received orders to vendors associated with the venue to be fulfilled. The venue management system dynamically modifies communication of orders to various vendors associated with the venue for fulfillment to expedite order fulfillment. To modify communication of orders to vendors, the venue management system accounts for times for different vendors to fulfill orders, delivery times from vendors to users, resources used to fulfill orders by various vendors, and distances between various vendors and users placing orders.