Methods, systems, and techniques for facilitating publication of a media file at a scheduled time. A media aggregation client sends media and a scheduling request to a media scheduling system. The media scheduling system determines when it is time to publish the media and, when the time is appropriate, sends a notification to a media publishing client. In response to the notification, the media publishing client downloads the media to a scheduled publishing application, transfers the media and the metadata to a social network application, and the social network application publishes the media to a social network.