Techniques are disclosed for making an automated telephone call more interactive and intelligent by saving responses gathered from a previous call and using that information to build more personal and engaging subsequent interactions. An initial telephone call can be designed with data needs in mind. Relevant responses from the initial calls can be captured and stored and a follow-up call can be created that includes dialogs that reference specific information from the previous interactions with the system. Such build call techniques can be utilized on outbound, as well as inbound calls, and can simulate a human being's ability to listen, remember and refer to past conversations, making the automated telephone calls more interactive and effective.