Systems and methods for targeting advertisements to particular zones within a content distribution region are disclosed. One or more zone signals may be generated and distributed by combining media content with a respective advertisement corresponding to each of the zones within the distribution region. In some example cases, the media content may be received from a broadcaster. The systems and methods may further include the capability to determine zone based and/or advertisement based viewing metrics for one or more of the zones within the content distribution region by polling client devices within the one or more zones.