A subjective optometry apparatus includes a light projecting optical system that projects a target light flux to an examinee's eye, a fixed optical element that guides an image of the target light flux to the examinee's eye so as to have an optically predetermined examination length, a calibration optical system disposed in an optical path of the light projecting optical system to change optical characteristics of the examinee's eye, a measurement unit that accommodates the light projecting optical system; a positional information acquiring portion that acquires positional information of the measurement unit, a correction amount setting portion that sets a correction amount for correcting a projection magnification of the target light flux projected to the examinee's eye, based on the positional information, and a correction portion that corrects the projection magnification of the target light flux based on the correction amount set by the correction amount setting portion.