A printing apparatus includes an image forming unit that forms an ink image, a transfer unit that transfers the ink image formed on a transfer member to a print medium in a transfer operation, and a liquid absorbing member that absorbs a liquid component from the ink image before the transfer operation. A recovery unit recovers absorption performance of the liquid absorbing member by applying a moisturizing liquid to the liquid absorbing member. A first estimation unit estimates, based on print data, an ink discharge amount of ink to form the ink image, and a second estimation unit estimates a liquid amount of the liquid component to be absorbed by the liquid absorbing member from the estimated ink discharge amount. In addition, a control unit controls an application amount of the moisturizing liquid by the recovery unit based on a result of estimation by the second estimation unit.