An apparatus connected to a printhead has two states and switches between them. In the first state, ink is circulated in a channel of supplying ink from a tank that reserves ink to respective print elements via a common supply fluid channel and a plurality of individual supply fluid channels, and collecting the ink from the respective print elements to the tank via a plurality of individual collection fluid channels and a common collection fluid channel. In the second state, the ink is circulated in a channel of supplying the ink from the tank to the respective print elements via the common collection fluid channel and the plurality of individual collection fluid channels, and collecting the ink from the respective print elements to the tank via the plurality of individual supply fluid channels and the common supply fluid channel.