A drill bit insert attached to a tip portion of a drill bit to perform drilling, includes: an insert body (1) that includes: a rear end portion buried in a bit body of the drill bit; and a tip portion protruding from a surface of the drill bit and tapered toward a tip side of the insert body, in which a surface of at least the tip portion of the insert body (1) made of polycrystalline cubic boron nitride compact (4) sintered using a catalytic metal containing Al and at least one selected from the group consisting of Co, Ni, Mn, and Fe and containing 70 vol % to 95 vol % of cubic boron nitride.