A technique is provided for estimating time of arrival of a signal transmitted as a pulse and received as a sum of pulses. The received signal is filtered with a novel filter that lowers the early side lobes of the received signal to noise level. A first energy rise point is identified at a point of the main lobe of the filtered received signal, at which the energy is higher than the noise by a predetermined level. Starting from the identification of the first energy rise points, the time of arrival is estimated via curve matching, in which the shape of the filtered received signal is matched to the shape of a reference curve composed by a sum of one or more reference curves that are shifted both in time and in energy. The reference curves are found by applying to the transmitted signal the same filter applied to the received signal.