A coordinate matching apparatus for HUD (Head-Up Display) may include: an HUD configured to display an image on the windshield of a vehicle; a surrounding information measuring unit installed on the vehicle and configured to sense an object in front of the vehicle; and a control unit configured to match a coordinate of the surrounding information measuring unit corresponding to an installation position with a coordinate of the HUD, and display the image by matching the position of the object sensed by the surrounding information measuring unit with the coordinate of the HUD.