There is provided a technique of controlling, in a printing apparatus that has an access point function, the operation state of the access point function in accordance with the setting of connection information required for wireless direct connection to the printing apparatus. As the setting of the connection information required for the wireless direct connection, the printing apparatus executes a fixed SSID setting or a one-time SSID setting. If the fixed SSID setting is executed, the printing apparatus causes a wireless LAN I/F to start an access point operation in accordance with the activation of the printing apparatus. If the one-time SSID setting is executed, the printing apparatus causes the wireless LAN I/F to start the access point operation in accordance with a start instruction by a user.