The present disclosure describes techniques to facilitate the creation of an affiliate website, where the creating of the affiliate website involves (i) identifying at least one keyword, (ii) conducting a first keyword-based search to generate a set of product codes, (iii) conducting a second keyword-based search of at least one online source to generate content that relates to the identified at least one keyword, (iv) identifying a website template, and (v) creating, without user intervention, the affiliate website using the generated set of product codes, the generated content and the identified website template. At least one of the products codes is a product code to a special offered by a vendor in connection with the identified at least one keyword.