A system and method for facilitating the identification of potential sales targets by tracking and providing sales target and sales data in an interactive, unified, graphical and coded fashion. The system is adapted to assist sales associates traveling in the field to identify sales targets, and their sales potential, easily, interactively, graphically, and in a unified manner. The specific structure and layout of the graphical user interface provides new functionality to the user and aids the user in quickly and efficiently providing a graphical and unified map view of potential sales targets coded by icon shape and color, where the color of the icon is determined by the sales potential of the sales target.