Apparatus, systems, and methods may operate to transmit applications to mobile devices. The applications may operate to enable the reception of source and advertising information from a wireless transmitter. Reception may occur at a wireless receiver in a mobile device, as part of a single transmission and without prior solicitation by the mobile device. The source information can identify a source associated with the advertising information. The advertising information is stored in the mobile device when the source information and/or distance information associated with the source information comply with conditions included in a storage policy associated with the mobile device. Additional apparatus, systems, and methods are disclosed.