A system for conserving resources in a multi-channel control system environment is provided. A resource limit that is associated with a content delivery campaign is determined. A prediction of resource usage that is associated with the content delivery campaign and a first content delivery channel is determined. A content request is received through a second content delivery channel that is different than the first content delivery channel. In response, based on data contained within the content request, the content delivery campaign is identified. Also, based on the resource limit and the prediction of resource usage associated with the content delivery campaign and the first content delivery channel, it is determined whether to respond to the content request with data associated with the content delivery campaign.