Message prioritization may be provided. First, a message may be received and a priority level may be calculated for the message. If the message is not rejected for having a priority lower than a predetermined threshold, the message may be placed in a first priority queue. Next, the message may be de-queued from the first priority queue based upon the calculated priority level for the message. Distribution group recipients corresponding to the message may then be expanded and the priority level for the message may be re-calculated based upon the expanded distribution group recipients. Next, the message may be placed in a second priority queue. The message may then be de-queued from the second priority queue based upon the re-calculated priority level for the message and delivered.