A customer serving control system includes: a customer information acquiring unit acquiring customer information about a customer that can be served by a customer serving apparatus; a presentation control unit causing the customer information to be presented to a first operator; a serving information generating unit generating, based on operation of the first operator, first serving information indicating a serving content according to which the customer serving apparatus should serve the customer; a serving control unit causing the first operator to serve the customer through the customer serving apparatus by instructing the customer serving apparatus to serve the customer based on the first serving information; an operator emotion identifying unit identifying an emotion of the first operator; and a serving determining unit determining, based on an emotion of the first operator, whether to maintain a state where the first operator is serving the customer through the customer serving apparatus.