A method and apparatus for utilizing a dedicated reference signal for demodulating a Physical Broadcast Channel (PBCH) in a wireless communication system is disclosed. For example, the method and apparatus include configuring, at a network entity, at least one dedicated Demodulation Reference Signal (DMRS) in one or more symbols corresponding to a PBCH, each dedicated DMRS being used for demodulating the PBCH. The described aspects further include transmitting, by the network entity, the at least one dedicated DMRS to one or more UEs using at least a single antenna port.