A display apparatus having a communicator configured to communicate with an external device; a display; and a controller configured to receive schedule information about reproduction of a plurality of pieces of content from the external device, determine whether second content to be reproduced following first content is completely downloadable until a reproducing completion time of the first content based on the received schedule information, download the second content while reproducing the first content if it is determined that the second content is completely downloadable, and start downloading the second content instead of reproducing first content if it is determined that the second content is not completely downloadable.