A camera unit and method of control are described. The camera unit has a camera flash sub-unit configurable to emit flash light having an adjustable characteristic. A camera sensor sub-unit generates raw color data when exposed to light for processing into a digital image. The camera unit also includes a camera controller for coordinating operation of the camera flash sub-unit and the camera sensor sub-unit. The camera controller monitors one or more ambient light characteristics in a vicinity of the camera unit. Prior to receiving a command instructing the camera unit to generate the digital image, the camera controller repeatedly configures the camera flash sub-unit based on the monitored ambient light characteristics to adjust the characteristics of the emitted flash light. Once the camera controller receives the command, the camera sensor sub-unit is instructed to expose an image sensor using the pre-adjusted camera flash light to increase illumination.