- Patent Title: Device, system, and method for hybrid media content distribution
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Application No.: US16190039Application Date: 2018-11-13
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Publication No.: US10547886B2Publication Date: 2020-01-28
- Inventor: Gregg William Riedel , Glenn Goldstein
- Applicant: Viacom International Inc.
- Applicant Address: US NY New York
- Assignee: Viacom International Inc.
- Current Assignee: Viacom International Inc.
- Current Assignee Address: US NY New York
- Agency: Fay Kaplun & Marcin, LLP
- Main IPC: H04N21/258
- IPC: H04N21/258 ; H04N21/81 ; H04N21/2183 ; H04N21/2187 ; H04N21/231 ; H04N21/262 ; H04N21/2668 ; H04N21/6547 ; H04N21/45

Abstract:
A device, system, and method synthesizes personalized linear television experiences from on-demand assets, live event video, streaming graphics, and dynamic ad insertion, where portions of the broadcast day are scheduled for globally shared viewing events, where other portions are scheduled for distinct programming for various audience segments. Vector graphics are streamed independently of the video and rasterized locally to improve quality and contextualization of the graphics layer while gaining the efficiency of leveraging the same cached video assets for linear and on-demand applications. The system includes origination services transforming and publishing linear television schedules, video, and graphics to a distribution cache, a live event server streaming live performances, an advertising server providing targeted advertising, a personalization server, and assembly services stitching the elements to create a continuous experience of video and graphics for a media player to receive and render for each channel selected by the viewer.
Public/Granted literature
- US20190082207A1 Device, System, and Method for Hybrid Media Content Distribution Public/Granted day:2019-03-14
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