A shoe lace holder (LH) to assist in the tying of shoe laces (L) and to prevent shoe laces inadvertently coming undone during use is disclosed. The shoelace holder includes a unitary body having top and bottom surfaces defined by a front edge, a back edge and side edges. The body includes at least one first hole (7) and at least one second hole (8), two slots (3, 4), which extend in opposite directions relative to each other, and at least two further holes (11, 12) spaced apart from each other. The holes allow a shoe lace to pass through, and the slots are adapted to engage a portion of the shoe lace there in. When attached to a shoe a shoe's laces are interwoven through the respective holes and slots to prevent the lace inadvertently untying in use. A method of securing a shoe lace to the shoe lace holder is also disclosed.