A fastening tape having flexibility in a longitudinal direction of the fastening tape. The fastening tape includes a plurality of fasteners, a support, and magnetic material positioned on the support. The support defines a plurality of plateaus and a plurality of valleys. The magnetic material is positioned on at least a portion of one of the plurality of plateaus or the plurality of valleys of the support such that a height of the magnetic material varies in the longitudinal direction. Because the height of the magnetic material varies, the fastening tape is more flexible in the longitudinal direction. In some cases, the fastening tape is also flexible in the lateral direction.