A printing apparatus includes a transfer member configured to cyclically pass through a formation area of an ink image and a transfer area where the ink image is transferred to a cut sheet, the transfer member including a plurality of areas that allow printing on a plurality of cut sheets in one rotation. A control unit controls a print head so as to use some areas of the transfer member for the formation of the ink image, and decides, in accordance with a use count of each of the plurality of areas for printing, an area on which an ink image based on print data is formed so as to use, for printing, an area having a use count that is lowest, among the plurality of areas of the transfer member, more often than other areas of the plurality of areas of the transfer member.