A window covering includes a first rail and a plurality of non-moving elements arranged adjacent at least one spring motor positioned in the first rail. The non-moving elements contact at least one lift cord for routing of the lift cord through the first rail to increase friction incurred during motion of the lift cord(s) that takes place during height adjustment of window covering material. Non-moving members can also be positioned to contact at least one lift cord for routing of the lift cord through the first rail to increase friction incurred during motion of the lift cord(s) that takes place during height adjustment of window covering material. The non-moving elements and non-moving members can be positioned in the first rail such that they do not move relative to the first rail when the window covering is mounted and installed for use by a user to adjustably cover a window.