In gear-shift control apparatus and method for a vehicular transmission, a variator which is interposed between an engine and driving wheels and which is capable of modifying a gear (speed) ratio continuously; a sub transmission which is installed in series with the variator and which is capable of switching a plurality of gear-shift stages through a replacement of engagement elements; and a transmission controller which performs a gear ratio control for the variator and a gear-shift stage control for the sub transmission are installed. During a deceleration through a second speed stage of the sub transmission, when the variator is a state in which the variator is at a lowest gear (speed) ratio, a down-shift in which the sub transmission is forced to perform the gear-shift from a second speed stage to a first speed stage, with the variator maintained at the lowest gear (speed) ratio.