An image forming apparatus includes an endless belt, an inner roller, an upstream roller, a pressing member, and a guiding member. In a cross-section perpendicular to a rotational axis of the inner roller, a downstream free end of the guiding member is disposed downstream of a pressing portion normal line Lc with respect to a feeding direction of the sheet, where L is a reference line which is a common tangent of the inner roller and the upstream roller in a contact portion relative to the belt, Ld is a pressing portion tangent line, parallel with the reference line, of the belt in a region where the pressing member contacts the belt, and Lc is the pressing portion normal line passing through a contact point between the belt and the pressing portion tangent line Ld and perpendicular to the reference line L.