A color printing unit includes one printing station for each color along with one anode roller. A continuous transfer belt is guided over a deflection roller and a control roller. One or more sensors measure a property of reference markings printed on the transfer belt. A control device for controlling and adjusting the transfer belt acts on the control roller through an actuating motor as a function of the detected properties of the reference markings. The one or more sensors are arranged in the area of the control roller for the transfer belt, by which an additional tension roller saves costs and space. During the measurement, at least for the period in which the printed reference markings pass under the one or more sensors, relative movements between the one or more sensors and the control roller are ruled out.