- Patent Title: Method and system for measuring user engagement with content items
-
Application No.: US14270950Application Date: 2014-05-06
-
Publication No.: US10552291B2Publication Date: 2020-02-04
- Inventor: Alyssa Glass , Xing Yi
- Applicant: Yahoo Holdings, Inc.
- Applicant Address: US NY New York
- Assignee: Oath Inc.
- Current Assignee: Oath Inc.
- Current Assignee Address: US NY New York
- Agency: Pillsbury Winthrop Shaw Pittman LLP
- Main IPC: G06F3/0482
- IPC: G06F3/0482 ; G06F16/907 ; G06F16/9535 ; G06F11/34

Abstract:
Method, system, and programs for measuring user engagement with content items. In one example, a query is received. A set of content items related to the query is obtained. A presentation of at least one content item of the set of content items is provided on a user interface. A user activity related to the at least one content item is determined. An amount of time between a time at which the presentation of the at least one content item is provided on the user interface and a time at which the user activity occurred is determined. A score associated with the content item is determined based on the amount of time. Information related to user engagement with the set of content items is generated based on the score.
Public/Granted literature
- US20150324271A1 METHOD AND SYSTEM FOR MEASURING USER ENGAGEMENT WITH CONTENT ITEMS Public/Granted day:2015-11-12
Information query
IPC分类: