A method of increasing utilization of a computer program product having a plurality of features usable by multiple user groups. The method comprises: accessing a database storing multiple scenarios each defining a course of action characterised by usage of a respective subset of the features; via a network interface, receiving logs of past usage of some or all of these features by a target user group; based on the received logs, identifying one or more of the features that are unused or less frequently used by the target user group, and selecting one or more of the scenarios for the target entity which make use of the one or more unused or less frequently features. An indication of the one or more selected scenarios is output via a network interface, thereby causing the target entity to follow the course of action defined in at least one of the selected scenarios.