System and method to produce a virtual trusted database record, the method including receiving, by a processor coupled to a user-facing communication interface and to a memory, a request for the virtual trusted database record, the virtual trusted database record including a plurality of record data fields. Then identifying a business context of the request and assigning a respective priority to each of the record data fields, based upon the business context. Mapping each of the record data fields to a respective database source for data to populate the respective data field, the respective database source having a predetermined level of authoritativeness based upon the assigned priority. Retrieving data for each data field from the database source mapped to the respective data field, and assembling the retrieved data for each data field to produce the virtual trusted database record.