Invention Grant
- Patent Title: User classification based upon images
-
Application No.: US15638997Application Date: 2017-06-30
-
Publication No.: US10552682B2Publication Date: 2020-02-04
- Inventor: Kristjan Jonsson , Sanjeev Jagannatha Rao , Daniel J. Tasse
- Applicant: Oath Inc.
- Applicant Address: US NY New York
- Assignee: Oath Inc.
- Current Assignee: Oath Inc.
- Current Assignee Address: US NY New York
- Agency: Cooper Legal Group, LLC
- Main IPC: G06K9/00
- IPC: G06K9/00 ; G06K9/62

Abstract:
One or more systems and/or methods for providing content to a user are provided. An image, associated with a user, may be evaluated utilizing an image classifier to identify an object within the image. The object may be utilized to identify a predicted class for the user. In an example, the predicted class may correspond to a life event (e.g., graduating college, having a baby, buying a house, etc.) and/or a life stage (e.g., adolescence, retirement, etc.). Locational information (e.g., a geotag) for the image may be evaluated to determine an image location (e.g., a location where the image was generated). Responsive to the image location corresponding to a home location of the user, the predicted class may be determined to be a class associated with the user. Content (e.g., promotional content) may be selected from a content repository based upon the class and subsequently provided to the user.
Public/Granted literature
- US20170300750A1 USER CLASSIFICATION BASED UPON IMAGES Public/Granted day:2017-10-19
Information query