The subject matter disclosed herein provides methods for providing a personalized customer service experience using a customer service application. A sensor associated with a container configured to house one or more devices can determine whether the container has been opened. A processor can access a profile associated with the container and the devices that includes at least a first value uniquely identifying the container. The processor can activate a communication module to send a first message via a communication network to a backend system. The first message can include some of the accessed profile. The first message can prompt the backend system to search for a customer record using the first value and to send a second message to a mobile device that prompts execution of an application on the mobile device. Related apparatus, systems, techniques, and articles are also described.