An occupancy based targeted marketing system for augmenting market control techniques corresponding to one or more buildings of one or more building types within a geographic subsector is provided. The system includes a subsector aggregator, an other facility occupancy estimator, and a subsector processor. The subsector aggregator receives energy consumption and outside temperature streams corresponding to a portion of the one or more buildings, and employs occupancy components to generate average occupancy components corresponding to each building type. The other facility occupancy estimator matches the average occupancy components to remaining ones of the one or more buildings not in the portion according to building type. The subsector processor uses the first and second aggregated occupancy components to modify defaults of market control devices based on the occupancy estimate to optimize targeted advertising to a flow of pedestrians and automotive vehicles in the geographic subsector.