A virtual over-the-counter exchange system that allows brokers to negotiate and complete exchanges of financial products between traders within a plurality of financial product markets includes a data converter that converts financial product market information received from a broker into a standard financial product data format, a virtual broker database that stores the financial product market information in the standard financial product data format, a plurality of virtual trader databases, each virtual trader database storing, in the standard financial product data format, at least a portion of the financial product market information selected by the broker to be distributed to a corresponding one of a plurality of traders, and a data distributor that distributes the at least a portion of the financial product market information in each of the virtual trader databases to a corresponding one of the plurality of traders in one of a plurality of proprietary formats.