In a case where an orientation of a display control apparatus is a first orientation, a first display object is displayed in a first direction; in a case where the orientation of the display control apparatus changes to a second orientation without a specific operation performed, the first display object is displayed in a second direction; when a switch instruction to switch a display object is given in this state, a second display object is displayed in the second direction; in a case where the orientation of the display control apparatus changes to the second orientation with the specific operation performed, the display direction of the first display object is not changed; and when the switch instruction is given in this state, the second display object is displayed in the first direction.