Systems and methods for determining a dominant color in a digital image are provided, including a computing device configured to receive a digital image, divide the digital image into a plurality of pixel groups including at least a first pixel group and a second pixel group, analyze pixels in the first pixel group based on a first sample rate, analyze pixels in the second pixel group based on a second sample rate, and determine a dominant color for the digital image based on the analyzed pixels in the first pixel group and analyzed pixels in the second pixel group. The pixels in the first pixel group are closer to the center of the image than the pixels in the second pixel group and the first sample rate is greater than the second sample rate.